Photo Art Direction

Digital

Video

Print

Packaging

Campaigns

selected works

west elm Spring’s “New Modern” Shoot
photographer: James Ransom
west elm Spring’s “New Modern” Shoot
photographer: James Ransom
west elm Spring’s “New Modern” Shoot
photographer: James Ransom
west elm Spring’s “New Modern” Shoot
photographer: James Ransom
west elm Spring’s “New Modern” Shoot
photographer: James Ransom
/
Behind the Design Teaser Video
paid social
DP: Tamino Castro
Holiday Entertaining Video
preroll syndication, paid social

DP: Tamino Castro
west elm Collection Launch
west elm Collection Launch
west elm Collection Launch
west elm Collection Launch
west elm Collection Launch
/

currently looking to...

define creative direction, develop stylistic campaigns, influence, inspire and ignite creativity, work alongside brilliant creative people, motivate teams to build brands together.

lets make it happen.

Photo Art Direction

Spring’s “New Modern” Shoot
Photographer: James Ransom
Spring’s “New Modern” Shoot
Photographer: James Ransom
Spring’s “New Modern” Shoot
Photographer: James Ransom
Spring’s “New Modern” Shoot
Photographer: James Ransom
/
“Open Up” Spring Shoot
Photographer: Pia Ulin
New & Notable
Photographer: Seth Smoot
Holiday’s “Spark Wonder” Shoot
Photographer: Gentl & Hyers
Holiday’s “Spark Wonder” Shoot
Photographer: Gentl & Hyers
Holiday’s “Spark Wonder” Shoot
Photographer: Gentl & Hyers
Holiday’s “Spark Wonder” Shoot
Photographer: Gentl & Hyers
/
Holiday 17 Cover
Photographer: Sharyn Cairns
Collection Launch
Photographer: Ryan Liebe
Joshua Tree Summer Shoot
Photographer: Mikkel Vang
Joshua Tree Summer Shoot
Photographer: Mikkel Vang
Joshua Tree Summer Shoot
Photographer: Mikkel Vang
Joshua Tree Summer Shoot
Photographer: Mikkel Vang
Joshua Tree Summer Shoot
Photographer: Mikkel Vang
/
“Bohemian Collective” Fall Shoot
Photographer: Seth Smoot
“Well worn” Fall Shoot
Photographer: Mikkel Vang
Summer Sale Shoot
Photographer: Seth Smoot
Austin Local Dinner Shoot
Photographer: Mikkel Vang
Austin Local Dinner Shoot
Photographer: Mikkel Vang
Austin Local Dinner Shoot
Photographer: Mikkel Vang
Austin Local Dinner Shoot
Photographer: Mikkel Vang
Austin Local Dinner Shoot
Photographer: Mikkel Vang
Austin Local Dinner Shoot
Photographer: Mikkel Vang
Austin Local Dinner Shoot
Photographer: Mikkel Vang
/
“Desert Heat” Arizona Shoot
Photographer: Pia Ulin
“Desert Heat” Arizona Shoot
Photographer: Pia Ulin
“Desert Heat” Arizona Shoot
Photographer: Pia Ulin
“Desert Heat” Arizona Shoot
Photographer: Pia Ulin
/

currently looking to...

define creative direction, develop stylistic campaigns, influence, inspire and ignite creativity, work alongside brilliant creative people, motivate teams to build brands together.

lets make it happen.

Digital

Bedding Sale Homepage Launch
New Arrivals Email Examples
Bedroom Sale Homepage Takeover
Spring Behind the Design Canvas Ad
Promotional eMarketing
west elm Sleep Shop Landing page
Editorial Email Examples

currently looking to...

define creative direction, develop stylistic campaigns, influence, inspire and ignite creativity, work alongside brilliant creative people, motivate teams to build brands together.

lets make it happen.

Video

Holiday Entertaining Video
preroll syndication, paid social
DP: Tamino Castro
west elm Social Consciousness Video
preroll syndication, paid social
DP: Zack Taylor
Good Design at Every Stage: Fall Campaign Video
paid social
DP: Tamino Castro
Design Tips with Orlando Soria
youtube
DP: Tamino Castro
west elm Design Crew Home Makeover with Yummertime
paid social
DP: North and Nomad
Behind the Design: west elm designer series
e-commerce site, youtube
DP: Tamino Castro
Behind-the-Scenes Location Shoot
youtube
DP: Tamino Castro
west elm Local Experiences Launch
DP: west elm internal

currently looking to...

define creative direction, develop stylistic campaigns, influence, inspire and ignite creativity, work alongside brilliant creative people, motivate teams to build brands together.

lets make it happen.

Print

west elm Covers
west elm Covers
west elm Covers
west elm Covers
west elm Covers
west elm Covers
west elm Covers
/
Spring “Material Matters” Story
Spring “Material Matters” Story
Spring “Material Matters” Story
Spring “Material Matters” Story
Spring “Material Matters” Story
Spring “Material Matters” Story
/
Spring “Resolve to Love Your Home” Story
Spring “Resolve to Love Your Home” Story
Spring “Resolve to Love Your Home” Story
Spring “Resolve to Love Your Home” Story
Spring “Resolve to Love Your Home” Story
Spring “Resolve to Love Your Home” Story
/
Holiday west elm Collection Launch
Holiday west elm Collection Launch
Holiday west elm Collection Launch
Holiday west elm Collection Launch
Holiday west elm Collection Launch
Holiday west elm Collection Launch
Holiday west elm Collection Launch
/
Spring “Modern A New Vision” Story
Spring “Modern A New Vision” Story
Spring “Modern A New Vision” Story
Spring “Modern A New Vision” Story
Spring “Modern A New Vision” Story
Spring “Modern A New Vision” Story
Spring “Modern A New Vision” Story
/
west elm Various Spreads
west elm Various Spreads
west elm Various Spreads
west elm Various Spreads
west elm Various Spreads
west elm Various Spreads
west elm Various Spreads
west elm Various Spreads
/
west elm Partnership Spreads
west elm Partnership Spreads
west elm Partnership Spreads
west elm Partnership Spreads
west elm Partnership Spreads
/

currently looking to...

define creative direction, develop stylistic campaigns, influence, inspire and ignite creativity, work alongside brilliant creative people, motivate teams to build brands together.

lets make it happen.

Packaging

Martha Stewart branding and packaging design
for Petsmart Partnership
Martha Stewart Crafts packaging for Michaels
Martha Stewart Wine packaging
in partnership with Gallo Winery
Martha Stewart candle packaging design for Macy’s
Martha Stewart paint can design
for Home Depot partnership
west elm candle packaging development
Beef jerky branding development
Gift set packaging for Delaware local honey brand: Pop’s Honey

currently looking to...

define creative direction, develop stylistic campaigns, influence, inspire and ignite creativity, work alongside brilliant creative people, motivate teams to build brands together.

lets make it happen.

Campaigns

Good Design at Every Stage
By simplifying the design process, the new fall product launch was concepted into four stages of design based on budget, space and style. Design solutions were serviced up in order to empower the customer to identify with one or more stages and make their own confident decorating decisions. Campaign launched within homepages, paid social, print and emails.
Good Design at Every Stage
By simplifying the design process, the new fall product launch was concepted into four stages of design based on budget, space and style. Design solutions were serviced up in order to empower the customer to identify with one or more stages and make their own confident decorating decisions. Campaign launched within homepages, paid social, print and emails.
Good Design at Every Stage
By simplifying the design process, the new fall product launch was concepted into four stages of design based on budget, space and style. Design solutions were serviced up in order to empower the customer to identify with one or more stages and make their own confident decorating decisions. Campaign launched within homepages, paid social, print and emails.
/
The Power of Your Purchase
Creative execution for west elm’s commitments to Fair Trade, Organic, Sustainable Sourced, and Handcrafted products. Immersive storytelling to create positive change and increase brand awareness. Marketed across all platforms.
The Power of Your Purchase
Creative execution for west elm’s commitments to Fair Trade, Organic, Sustainable Sourced, and Handcrafted products. Immersive storytelling to create positive change and increase brand awareness. Marketed across all platforms.
The Power of Your Purchase
Creative execution for west elm’s commitments to Fair Trade, Organic, Sustainable Sourced, and Handcrafted products. Immersive storytelling to create positive change and increase brand awareness. Marketed across all platforms.
The Power of Your Purchase
Creative execution for west elm’s commitments to Fair Trade, Organic, Sustainable Sourced, and Handcrafted products. Immersive storytelling to create positive change and increase brand awareness. Marketed across all platforms.
The Power of Your Purchase
Creative execution for west elm’s commitments to Fair Trade, Organic, Sustainable Sourced, and Handcrafted products. Immersive storytelling to create positive change and increase brand awareness. Marketed across all platforms.
The Power of Your Purchase
Creative execution for west elm’s commitments to Fair Trade, Organic, Sustainable Sourced, and Handcrafted products. Immersive storytelling to create positive change and increase brand awareness. Marketed across all platforms.
/
west elm LOCAL
Launched creative execution of LOCAL brand initiative celebrating makers and communities across America. Established cohesive photography and graphic direction across all media. Concepted specialized issues and campaigns each anniversary of launch.
west elm LOCAL
Launched creative execution of LOCAL brand initiative celebrating makers and communities across America. Established cohesive photography and graphic direction across all media. Concepted specialized issues and campaigns each anniversary of launch.
west elm LOCAL
Launched creative execution of LOCAL brand initiative celebrating makers and communities across America. Established cohesive photography and graphic direction across all media. Concepted specialized issues and campaigns each anniversary of launch.
west elm LOCAL
Launched creative execution of LOCAL brand initiative celebrating makers and communities across America. Established cohesive photography and graphic direction across all media. Concepted specialized issues and campaigns each anniversary of launch.
west elm LOCAL
Launched creative execution of LOCAL brand initiative celebrating makers and communities across America. Established cohesive photography and graphic direction across all media. Concepted specialized issues and campaigns each anniversary of launch.
west elm LOCAL
Launched creative execution of LOCAL brand initiative celebrating makers and communities across America. Established cohesive photography and graphic direction across all media. Concepted specialized issues and campaigns each anniversary of launch.
/
west elm + Pottery Barn kids Collection
Launched new product line for sister brand. Concept and execution of photo and graphic direction. Translated to video and digital pages.
west elm + Pottery Barn kids Collection
Launched new product line for sister brand. Concept and execution of photo and graphic direction. Translated to video and digital pages.
west elm + Pottery Barn kids Collection
Launched new product line for sister brand. Concept and execution of photo and graphic direction. Translated to video and digital pages.
/

currently looking to...

define creative direction, develop stylistic campaigns, influence, inspire and ignite creativity, work alongside brilliant creative people, motivate teams to build brands together.

lets make it happen.

download pdf

Summary

Proven creative leader with expertise encompassing omnichannel experiences across home and lifestyle brands. Highly skilled in developing stylistic and innovative campaigns, elevating brand vision, and delivering upon strategy initiatives.

Professional Experience

west elm

  • Vice President, Brand Creative April 2016 – August 2018
  • Director, Catalog Aug 2014 – April 2016
  • Senior Creative Manager April 2012 – August 2014
  • Design Manager, Catalog August 2010 – April 2012

Martha Stewart Living Omnimedia

  • Art Director Nov 2005 – Aug 2010

Education

Rhode Island School of Design

2005, BFA, Graphic Design

Inquiries

michelle.meick345@gmail.com

401.338.2512